ACG Clinical Guideline Referenced Psyllium + FOS Prebiotic Physical Cleansing + Gut Cultivation

BowelEase Botanical Powder —
Plant-based formula for bowel regularity & gut flora cultivation, an alternative to unreliable probiotics and habit-forming stimulant laxatives

Q: How is this different from regular fiber supplements or laxatives?

Three key differences. First: psyllium husk — it absorbs 30x its weight, forming a gentle gel that moves through the digestive tract without harsh stimulation. Unlike chemical laxatives, it does not cause dependency or cramping. Second: prebiotic — this product feeds healthy gut bacteria, not just bulks stool. Third: clinical backing — psyllium husk is cited in ACG clinical guidelines for supporting intestinal comfort in people with IBS.

Q: What's the minimum order quantity (MOQ)?

Mass-production MOQ for this product is 1,000 kg (≈5,000 boxes, 10 sachets per box). Evaluation samples are available for testing; sample order does not count towards mass-production MOQ. We do not support small-batch trial-run production.

The gut is the cornerstone of overall health. Conventional probiotic supplements rely on live bacteria with inconsistent survival rates, while stimulant laxatives often lead to dependency. Our dual-action formula offers a sustainable solution. Psyllium husk, a high-concentration dietary fiber, gently expands in the intestine to support natural, comfortable regularity. FOS prebiotics then nourish your body's own beneficial gut flora, promoting a balanced intestinal environment for long-term digestive wellness.

Psyllium husk fiber — gentle volumizing action to support intestinal regularity
FOS prebiotic complex — nourishes native beneficial gut bacteria for long-term balance
Predictable efficacy — consistent results with sufficient water intake
Dual-action approach — combines physical cleansing with gut microbiota cultivation
Non-stimulating & safe — plant-based formula, no dependency risks

Private Label & OEM/ODM Available

Ideal for:

Pharmacy Chains Health Nutrition Stores Weight & Wellness Brands E-commerce DTC

Signature Botanicals (Publicly-Filed Registration Components)

Prebiotic-botanical blend for gut wellbeing.

🌾 圆苞车前子壳 · Plantago Ovata Husk Powder

Natural high-fiber botanical supporting gentle digestive comfort.

🌱 低聚果糖 · FOS (Fructooligosaccharides)

Prebiotic ingredient to nourish native beneficial gut flora.

🍯 蜂蜜粉 · Honey Powder

Natural plant-derived powder bringing mild sensory characteristics.

🍎 苹果粉 · Apple Fruit Powder

Fruit-sourced powder supporting gentle digestive comfort.

🌿 大麦苗粉 · Barley Grass Powder

Nutrient-rich grass-based botanical for daily wellness support.

🌱 苜蓿苗粉 · Alfalfa Leaf Powder

Traditional green botanical contributing to balanced daily intake.

🍃 显齿蛇葡萄叶 · Ampelopsis Grossedentata Leaf Powder

Traditional herbal leaf powder for balanced body wellness.

🫘 天贝 · Tempeh (Fermented Soybean)

Fermented botanical ingredient supporting gut-friendly nourishment.

Featuring exclusive publicly-filed registration botanicals. The complete formula including exact blending ratios is available to verified partners under NDA. All botanicals are natural, plant-derived and hormone-free.

Target Buyer & End-Consumer Groups

The global digestive health market is projected to reach $79 B by 2032. An estimated 1.4 billion people suffer from chronic constipation worldwide — yet most solutions are either harsh laxatives or ineffective fiber supplements.

🌏 The Market Opportunity

Digestive health supplements are the fast-growing wellness category in SEA. IBS affects 15-20% of the global population. Psyllium husk, the core ingredient, is cited in American College of Gastroenterology (ACG) clinical guidelines for supporting intestinal comfort and bowel regularity in people with IBS — a credible scientific reference that supports this product’s positioning.

$79 B → Global digestive health by 2032

👥 The 4 Target Personas

Chronic constipation sufferers — tired of harsh laxatives, wants gentle relief
People experiencing IBS-related discomfort — 15-20% of global population, seeking a clinically-referenced solution
Health-conscious consumers — daily fiber supplement for preventive wellness
Post-diet / post-medication — gut healing after antibiotics or weight loss

1.4 B people suffer from chronic constipation globally

🏪 Who Buys It (B2B)

Pharmacy chains wanting a clinically-recommended digestive SKU. Health food stores and organic retailers seeking a premium fiber supplement. DTC wellness brands building a gut health product line. Corporate wellness programs adding digestive health benefits.

Digestive health supplements: one of the fastest-growing SEA wellness categories

🧮 What It Replaces

Harsh chemical laxatives (dependency, cramping) · Ineffective fiber bars (too much sugar, not enough fiber) · Synthetic supplements (low bioavailability) · Single-source fiber (lacks prebiotic diversity) · Expensive probiotic-only solutions (incomplete without fiber)

One product replaces five common digestive solutions

📊 Do the math for your market

This product enables 3-10x retail markup potential, reserving sufficient gross margin for distributors and brand partners. As a daily-use product — not monthly, not weekly — it supports strong, predictable recurring orders.

Daily use frequency = strong repeat potential · ACG guideline reference = credible endorsement · Gentle psyllium supports a natural bowel rhythm

Target Buyer & End-Consumer Groups — BowelEase Botanical Powder market overview

Our Competitive Edge

Not just another fiber supplement. Here is how it compares to common alternatives.

Dimension	Regular Fiber Supplement	BowelEase Botanical Powder
Fiber Source	Synthetic or single-source fiber	Psyllium husk — natural, absorbs 30x weight, referenced in ACG guidelines
Prebiotic	Fiber only — no microbiome support	Fiber + prebiotic — feeds healthy gut bacteria, not just bulks stool
Clinical Backing	General wellness claims	Core ingredient psyllium cited in ACG clinical guidelines for intestinal comfort
Usage	Pills (low dose, need many) or powders (harsh taste)	Powder, easy to mix, gentle formula, great taste
Dependency Risk	Chemical laxatives cause dependency	Zero dependency — natural fiber, safe for daily long-term use
Value	High cost per serving for effective dose	30 apples of fiber in one serving at competitive wholesale pricing

🔥 Psyllium husk — absorbs 30x its weight 🏆 Core ingredient psyllium referenced in ACG clinical guidelines for intestinal comfort 🌿 Prebiotic + fiber = complete gut support 📦 Daily use = high repeat purchase frequency

Our Competitive Edge — BowelEase Botanical Powder vs probiotics and laxatives comparison

Suitable Sales Channels

Five proven channels. One scalable SKU. Your market entry strategy.

💊 Pharmacy & Drugstore Chains

Clinical trust drives shelf placement

Watsons, Guardian, local pharmacy chains. ACG guideline reference gives pharmacists confidence. Daily use category with high repeat purchase frequency. Attractive wholesale margins.

Why it wins: ACG guideline reference = pharmacy staff can recommend with authority.

🌿 Health Food & Organic Stores

Premium natural positioning

Health food chains, organic retailers, supplement stores. Psyllium + prebiotic = complete digestive formula. Natural ingredient story aligns with health-conscious shoppers.

Why it wins: Clean label + clinical backing = premium shelf positioning.

📱 E-commerce & DTC Wellness Brands

Daily subscription model

Amazon, Shopee, Lazada, Shopify. Digestive health is one of the top supplement categories online. Daily use = a natural subscription model. The "30 apples of fiber" story drives conversion.

Why it wins: Daily use = predictable monthly recurring revenue.

🏢 Corporate Wellness Programs

B2B2C bulk channel

HR departments, employee benefits platforms. Digestive health is a top employee concern. Bulk orders for office wellness kits. Seasonal corporate gifting potential.

Why it wins: One corporate order = 50-500 units, zero returns, high repeat.

🏪 Independent Supplement Brands

White-label hero SKU

Your brand, your packaging, our formula. Focus on mid-to-high-end brand partners with mature validated formulations. Full regulatory documentation included.

Why it wins: ACG guideline reference = instant credibility for new brands.

🏥 Diet & Nutrition Clinics

Professional recommendation channel

Dietitians, nutritionists, weight loss clinics. Recommended as part of gut health and weight management programs. Bulk institutional orders, recurring patient supply.

Why it wins: Professional recommendation = brand trust and long-term loyalty.

Suitable Sales Channels — BowelEase Botanical Powder channel ecosystem

Real-World Results

Below are real end-user feedback shared by our global brand partners, for your market reference.

🌾 "I have not been this regular in years"

"I relied on harsh laxatives that left me cramping. A friend recommended this fiber powder. After a few days I noticed a real difference — gentle, no cramping, just normal. I have been taking it daily for months now."

— K.T., Singapore · Former laxative user, daily subscriber

🌿 "Gentle digestive comfort, without the dependency"

"My doctor suggested psyllium but I could never find a clean, good-tasting formula. This one has prebiotics too, which my gut appreciates. I no longer dread meals, and I feel in control of my digestion. Best of all — no reliance on stimulant products."

— A.M., Kuala Lumpur · Digestive comfort seeker, 6-month subscriber

✈️ "Travel no longer wrecks my gut"

"Every business trip left me constipated for days. Now I pack single-serve sachets in my carry-on and keep my routine even on the road. The gentle regularity support keeps me comfortable through long flights and hotel meals."

— M.Z., Jakarta · Frequent business traveler

👴 "My father no longer fears the bathroom"

"My dad has high blood pressure and was always anxious about straining. I started him on this fiber powder twice a week. His regularity improved, his energy is better, and most importantly he does not dread bathroom visits anymore. Peace of mind for the whole family."

— C.N., Manila · Caregiver for elderly father

Real-World Results — BowelEase Botanical Powder daily routine scenarios

OEM MOQ & Production Timeline

*Note: Figures below refer to formal mass-production OEM orders. Evaluation lab samples can be applied separately; sample requests do not constitute mass-production orders. We only serve mid-to-high-end brand partners, small-batch trial-run production is not supported.

Item	Specification
OEM Mass-Production MOQ	1,000 kg (≈5,000 boxes, 10 sachets per box)
Mass-Production Lead Time	30-60 working days (In-factory production only, exclude pre-production preparation & logistics)

Important Timeline Note

The 30-60 working-day lead time refers exclusively to in-factory mass-production, after formula confirmation, contract signing and all packaging materials are fully received at our facility.

Total project timeline depends on pre-production steps:

Sample evaluation phase: 7-14 working days for lab samples delivery.
Pre-production preparation includes formula customization, packaging design & material procurement, regulatory filing.
- China-territory disinfectant-product filing (Xiaozihao): approx. 3 months
- China-territory ordinary cosmetic filing (Zhuangzihao): approx. 20 working days
- Overseas market registrations (e.g., US FDA, EU CPNP, Indonesian BPOM, Thai TFDA, EAC) are coordinated by the brand partner or their appointed local agent, with our full technical documentation support — COA, MSDS, stability test reports, free sale certificate, and factory qualification files.

Total overall project duration will be confirmed upon project kick-off according to your requirements. Logistics transit time is additional.

Product FAQ

Everything you need to know about bringing this product to your market.

How is this different from regular fiber supplements or laxatives? ▼

Three key differences. First: psyllium husk — it absorbs 30x its weight, forming a gentle gel that moves through the digestive tract without harsh stimulation. Unlike chemical laxatives, it does not cause dependency or cramping. Second: prebiotic — this product feeds healthy gut bacteria, not just bulks stool. Third: clinical backing — psyllium husk is cited in ACG clinical guidelines for supporting intestinal comfort in people with IBS.

How long until users see results? ▼

Most users report improved regularity within a few days of daily use. Within a week, many notice reduced bloating and more comfortable digestion. With continued use, the prebiotic fiber supports the gut microbiome for longer-term digestive balance. Consistent daily intake gives the most reliable results.

Can I put my own brand on this product? ▼

Yes — full OEM/ODM service. Customizable options include: packaging design (stand-up pouch, jar, or single-serve stick packs), label, and insert. Formula adjustments (flavor, additional digestive enzymes, probiotic blend) available for volume commitments.

What is the "30 apples of fiber" claim based on? ▼

One average apple contains approximately 4.4g of fiber. One serving of our BowelEase Botanical Powder contains psyllium husk providing the equivalent fiber content. This is a widely used comparison in the digestive health category, backed by USDA nutritional data. The "30 apples in one serving" claim is a powerful visual for consumers to understand the fiber density of the product.

Is this safe for long-term daily use? ▼

Yes — psyllium husk is classified as Generally Recognized as Safe (GRAS) by the FDA and has been used for decades as a daily fiber supplement. Unlike chemical laxatives, it does not cause dependency. In fact, long-term use supports gut microbiome health through prebiotic feeding. Many of our B2B clients position this as a "daily wellness essential" rather than an occasional remedy.

What regulatory documentation is included? ▼

We provide COA with each batch, MSDS, stability test reports, free sale certificate, and manufacturing license copies. For specific market registration (BPOM, FDA, ASEAN), we support your team with the technical dossier required for local filings. Psyllium husk is widely accepted in regulatory frameworks globally as a dietary supplement ingredient.

Why did you develop this product? What is the story behind it? ▼

We saw that the digestive health market was polarized between harsh chemical laxatives (effective but harmful with long-term use) and expensive, low-fiber "superfood" powders that did not deliver real relief. The American College of Gastroenterology has recommended psyllium for years, yet most commercial psyllium products on the market were either poor quality, bad-tasting, or missing the prebiotic component that makes fiber truly effective. We created a clean, great-tasting psyllium + prebiotic formula that delivers the clinical benefits of psyllium while supporting the gut microbiome. Simple, effective, and backed by real science.

What is your OEM MOQ for this item? ▼

Mass-production MOQ for this product is 1,000 kg (≈5,000 boxes, 10 sachets per box). Evaluation samples are available for testing; sample order does not count towards mass-production MOQ. We do not support small-batch trial-run production.

What is the full project turnaround time for OEM order? ▼

Factory mass-production takes 30-60 working days after contract signed, formula locked and all packaging materials arrive at our plant. Total project length varies greatly due to sample validation, custom formulation, packaging procurement and regulatory filing. China-territory Xiaozihao filing takes around 3 months, ordinary cosmetic Zhuangzihao filing takes around 20 working days. Overseas market registrations (e.g., US FDA, EU CPNP, Indonesian BPOM, Thai TFDA, EAC) are coordinated by the brand partner or their appointed local agent, with our full technical documentation support — COA, MSDS, stability test reports, free sale certificate, and factory qualification files. We will provide a detailed project timeline once your project is initiated.

Request Full Product Documentation

Contact our team to obtain complete documentation including test reports, MSDS, registration files and OEM quotation.

📩 Get Documentation & OEM Quotation Private Label Info

Factory Strength

Real scale. Real certifications. Real export experience across Southeast Asia.

Self-funded garden-style health industrial park — $37 million investment, fully owned land & factory premises, no leased workshops.

1000+ brand partners across 12+ countries — including pharmacy chains and wellness brands in Vietnam, Thailand, Singapore, and the Philippines. 27+ years professional OEM/ODM expertise.

🏭

Production Capacity

20,000㎡ GMP facility · 100K-class clean workshop · Streamlined liquid & cream lines — enough capacity to scale with your growth

🔬

R&D & Custom Formulation

In-house TCM & cosmetic formulators · SEA market adaptation · BPOM/FDA/ASEAN ready — your formula stays confidential and market-ready

🧪

Quality Control

3-stage QC · In-house microbiology lab · Full batch traceability — so you never get customer complaints about quality

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Logistics

Over 95% of orders achieve on-time delivery under standard production schedules · FOB/CIF/DDP · Sea & air freight to all SEA markets — so your inventory stays predictable

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Partner Support

Sales training · Launch events · Marketing materials · Regulatory assistance — so you launch faster and sell more

Quality & Safety Assurance

Our manufacturing is backed by recognized quality systems and compliance documentation — giving you and your customers confidence at every step. From raw material sourcing to final shipment, every batch is traceable and tested.

Your regulatory pathway is already mapped. Every product is backed by documentation that clears customs and opens pharmacy & clinical channels.

🏭 GMP compliant + 100K workshop ✅ ISO9001 Certified ✅ ISO14001 Certified ✅ ISO45001 Certified Full batch traceability

🏭

GMP Compliant + 100K Clean Workshop

100K-class clean workshop (ISO 8) — air particle & microbiology controlled. Full GMP management system covering SOP, batch records, and QC lab.

• ✅ ISO9001:2015 Quality Management System
• ✅ ISO14001:2015 Environmental Management
• ✅ ISO45001:2018 Occupational Health & Safety

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Factory Disinfectant-Product Qualification (Xiaozihao standard)

*Xiaozihao — China National Health Commission's official registration standard for bacteriostatic & antibacterial products.*

Passed Hygiene and Safety Evaluation Test (WS 628-2018) — regulated by China's NHC, stricter quality standard than ordinary cosmetic filing.

① Physicochemical — pH, heavy metals
② Microbiological — bacteria, fungi, pathogen screening
③ Efficacy — antibacterial inhibition rate
④ Toxicology — mucosal & skin irritation tests
⑤ Stability — accelerated aging to validate shelf life

🌍

Regulatory Support

We provide the documentation and testing data to support your regulatory filings in target markets.

• Documentation package for FDA, BPOM, EU CPNP, ASEAN registration
• Coordinate with your local agent or responsible person
• Experienced in supporting SEA market entries

📋

Full Documentation

Comprehensive documentation with every shipment to support customs clearance and market registration.

• Certificate of Analysis (COA) with each batch
• Material Safety Data Sheet (MSDS)
• Stability test reports (accelerated & long-term)
• Free sale certificate & manufacturing license

Quality certifications — ISO, GMP, Disinfectant Registration (Xiaozihao Standard), SGS

How We Partner

Simple, transparent, and built for speed — whether you're launching 1 SKU or a full line.

Inquiry & Brief

Tell us your market, target price, and packaging preference.

Sample & Validation

Free formula sample shipped within 7 working days. Test it yourself.

Customization

Your brand, your packaging, optional fragrance/color tweaks.

Production

30-60 working days in-factory mass-production after confirmation.

Delivery

FOB Xiamen / Shenzhen. Door-to-door logistics support available.

📋 General FAQ — Partnership

What's the minimum order quantity (MOQ)? ▼

MOQ differs per product category. Please check the OEM MOQ & Production Timeline section on each respective product page for exact figures. We serve mid-to-high-end brand customers only, small-batch trial production is not available.

How long does the sample process take? ▼

Free formula samples shipped within 7 working days of brief confirmation. You pay shipping only. Custom formula samples (fragrance tweaks, active ingredient adjustments) take 10-15 working days.

Do you provide private label / white label packaging? ▼

Yes — full OEM/ODM service. We can work with your packaging design or our in-house design team can create one for you. Bottle, label, carton, shrink wrap — all customizable.

What payment methods do you accept? ▼

Our standard payment term is 50% deposit upon contract signing to launch production, and the remaining 50% balance due upon issuance of China customs-export-declaration documents.

We support multiple corporate-oriented settlement options:
• Cross-border bank wire transfer (T/T)
• Sight Letter of Credit (L/C at sight)
• Local corporate transfer for Southeast-Asia clients via our regional representative partner

For long-term established partners with large-volume repeat orders, payment terms can be further negotiated on a case-by-case basis. All transactions are corporate-to-corporate, personal remittance channels are not supported.

Do you have regulatory documentation for import registration? ▼

Yes — we provide: Certificate of Analysis (CoA), MSDS, Disinfectant Registration (Xiaozihao Standard) certificate, ISO/GMP certificates, ingredient listing with INCI names, free sale certificate, and stability test reports. For specific country registrations (BPOM, FDA, etc.), we can supply the technical dossier to support your filing.

Can I visit the factory? ▼

Absolutely. Our factory in Quanzhou, Fujian welcomes all potential partners. We're a 2-hour drive from Xiamen International Airport. Video calls and virtual tours are also available if travel isn't possible yet. We believe in full transparency — what you see is what you get.